// The Incredibly Powerful Alternative Close // Psychologically it is very difficult for most people to make a major decision, and they will avoid it if the can. As a true Sales Professional it is your responsibility to make decisions on behalf of the customer and then have them agree with the decision you have made, this is referred to as Professional Selling. The immense Psychological pressure when making a major decision for some people can be overwhelming, that's one of the reasons sales people encounter so many, I'll think about it", from customers, the fear of making a major decision. In this eBook Session we will show you how to get the customer to agree to making a minor decision instead of a major decision, without them being aware that this minor decision will make the major decision for them.
