About the Author image

Hi, my name is Lou Pinder, for years I struggled to close sales until I applied simple Sales Psychology, then I closed 100 sales from 100 presentations without a miss! Allow me to share that simple Sales Psychology with you!

Through the results I was achieving in closing sales I founded the Academy of Sales Psychology specifically to  help other struggling sales personnel to close sales and become true Sales Professionals

Lou is so passionate about selling as a Profession he wants to elevate this incredible Sales Industry and those in it to a higher and deserving status.  

He studied Motivational Psychology with the Success Motivation Institute, Texas (USA), obtaining a Master's Degree with the organisation. He was considered to be their leading corporate skills developer in Australia, having received many awards, including being accepted into their coveted President's Club.

Lou has studied and taught Behavioural Science for over thirty years in various countries, and is qualified in several Psychological Disciples such as Transactional Analysis TA, Personality Profile Styling, Subconscious Body Language, Advances Interpersonal communication Skills, Leadership Psychology and Advanced Sales Psychology. He also attended the Academy of Applied Hypnosis in Australia, receiving his Certificate of Hypnosis, then obtaining a Diploma in Clinical Hypnotherapy.

Before deciding to retire he was a member of the American Board of Hypnotherapy a member of the International Transactional Analysis Association (USA), a member of the National Speakers Association, Course Designer and Course Director with Academy of Sales Psychology.

Lou combined these disciples and created what has been acclaimed as the World's most Successful Sales Closing Psychology of all time.

He developed the outstandingly successful “Advanced Sales Psychology Program". To tests its effectiveness he personally field tested the Sales Psychology and closed 100 sales from 100 presentations without a miss and by doing so established a World Record for Closing Sales, this Record remains unbroken to this day!

Lou realised that the quality of the sales skills in the sales industry was appalling. To address this, he founded the Sales Professionals in the UK in early 2000 in an attempt to unite and educate all sales personnel Worldwide by sharing his Sales Closing Psychology.

Those sales personnel who are applying this Sales Psychology are doubling, tripling or even quadrupling their sales, more easily, quickly and with greatly increased GP.

Lou strongly believes that trying to sell without knowing how to close sales is like fishing without bait - Pointless!

The Academy of Sales Psychology now provides the World's most successful and effective Sales Closing Psychology Skills that address these Key concerns of most sales personnel.  

It is unique in the field of sales as it operates from a powerful platform of Proven Applied Sales Psychology.

It is transforming a novice Sales person into an outstanding sales person and a seasoned sales person into a true Sales Professional and they are closing sales like never before.

When a sales person understands the Psychology of what to say and how to say it during a sale, their self-confidence makes them unstoppable!