// How to Get Your Customers to Negate Your Competitors, and Buy from YOU // When customers are out to buy something in most cases they will want to compare similar products the market has to offer before making a final decision. Some unskilled sales personnel fall into the trap of negating (rubbishing) a competitor's product or service in an attempt to promote their own. It is a Psychological fact that when you negate a competitor's product or service you belittle yourself in the eyes of the customer. In this eBook Session we will show you how to get the customer to negate the competitor's products or service for you whilst you openly praise your competitors. In other words, the customer negates your competitor's product or service for you, and therefore they believe what they have said.
