// Selling More Expensive Items, and Being Thanked by the Customers for Doing So // One of the most common mistakes sales people make is trying to sell the cheapest product or service. Many sales personnel assume that customers always want the cheapest of anything. A survey carried out by the Retail Industry to test this assumption discovered that only 3% of people buy the cheapest of anything. If you can persuade customers that a more expensive product is of far greater VALUE, you can up-sell them in almost all cases. It is Psychological fact people do not want to buy cheap things, if it can be proven that other products are of far better VALUE customers will usually buy them, and thank you for it. In this eBook Session we will show you how to persuade customers into willingly purchasing more expensive items and thank you for it.
